A new wave of ad campaigns!

While scrolling through my Facebook newsfeed tonight, I stumbled across an article that Cosmo Magazine posted about Aerie is doing for their new line of lingerie and accessories. They are not photoshopping the models! Although they are not the first to swing this ad campaign, Dove did it when they posted this video "Evolution of Beauty" where they pointed out how much photoshop is done while creating ads for big products.

Growing up, I was never obese, but I was never slim either, I constantly had to watch my weight and be aware of what I ate, I admit to falling off the whole be healthy and skinny thing after I had my daughter, but I know what these young girls are looking for, that "Model" body, that in the ads they see, it's a myth.  My mom used to hammer it in my head, those are not real people, they're photo-shopped people, but it still was something to strive for.

Dove used all sizes of women, in this campaign,and it was really inspiring. But it was just a soap commercial, nothing crazy right? It's not like the Victoria's Secret angels were doing it.  For Aerie to step up, and become a younger more teenage women's shop more than VS, I feel they're really stepping up to be role models for young women. To help younger girls, 14-21 years old strive to be healthy and fit like these models instead of skinny and unrealistic.

Don't get me wrong these models are still amazing looking, in shape, I'm still envious, but I'm glad we're finally going to start seeing some "real women" instead of these photo-shopped fakes.

Please leave your  comments on how you feel about this.

 Thank you!

•           Kate